Selected Work

Identities
built to be
remembered.

Five engagements across strategy, identity, packaging, and digital, each opened as a chapter, not a thumbnail.

Northwind Coffee, Identity / Packaging
01 / Identity / Packaging

Northwind Coffee

A warm retail identity built around ritual, roast, and quiet confidence on shelf and screen.

  • Full retail identity system across bag, cup, and merch
  • Packaging hierarchy that reads at arm's length and on shelf
  • Tone of voice for cafes, ecommerce, and wholesale
  • Launch toolkit for seasonal drops and new origins
View case study
Velora Atelier, Brand Strategy / Visual
02 / Brand Strategy / Visual

Velora Atelier

Positioning and visual system for a design led fashion label that needed sharper presence.

  • Repositioned brand narrative for a design led audience
  • Mark, type, and color system built for lookbooks and runway
  • Campaign art direction for seasonal collections
  • Guidelines that scale from hangtags to digital storefront
View case study
Harbor & Co., Naming / Identity
03 / Naming / Identity

Harbor & Co.

Named and designed for a coastal hospitality group, from signage language to digital stays.

  • Naming architecture across properties and experiences
  • Identity suite for signage, keys, and guest collateral
  • Digital stay language for booking and membership
  • Brand voice that feels coastal without the cliches
View case study
Lumen Labs, Digital / Motion
04 / Digital / Motion

Lumen Labs

Product brand and motion system for a climate tech team launching into a crowded market.

  • Product brand that cuts through a crowded climate space
  • Motion principles for product UI and launch films
  • Website art direction and interactive system
  • Asset kit for investor, press, and product releases
View case study
Ash & Oak, Packaging / Print
05 / Packaging / Print

Ash & Oak

Tactile packaging and print suite for a small batch spirits brand with heritage roots.

  • Bottle and secondary packaging with tactile finishes
  • Print suite for tasting rooms and trade events
  • Label system that holds across expressions and ages
  • Production specs handed off cleanly to vendors
View case study
Next

Your brand could be the next chapter.

Bring the brief, the tension, or just the hunch. We will find the sharpest door in.

Start a project